Superminds by Thomas W. Malone

Author:Thomas W. Malone
Language: eng
Format: epub
Publisher: Little, Brown and Company
Published: 2018-05-15T04:00:00+00:00

ASSIGNING TASKS TO PEOPLE IN NEW WAYS: SELF-SELECTION

In a traditional hierarchy, managers delegate tasks to other members of the group. But one of the intriguing things about many of the examples we’ve been discussing is how many of them involve workers selecting for themselves the tasks they want to do.

In addition to finding people who are good at these tasks, this is also a way of finding people who are really motivated to do the tasks. Topcoder’s founder, Jack Hughes, for instance, believes that the discretion the company’s software developers have in choosing what to work on is a leading reason for his community’s high productivity.

InnoCentive’s success illustrates how, if you broadcast your needs widely enough, the people with the highly specialized knowledge or abilities you need can find you instead of you having to find them. And cheap communication technologies make this possible on a scale our ancestors could never have imagined.

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